Planning: Summation of findings

I would like my radio show to be similar to radio 1.
Hosted by Nick Grimshaw, this radio show mainly plays mainstream, dance music from the charts. Yet it also features fun interactive games for listeners that makes the show very popular.
It is home of the Official Chart, the Live Lounge and the world's greatest DJs including Nick Grimshaw, Scott Mills, Clara Amfo, Greg James, Annie Mac and many more. The DJS encourage a young audience. however, I do like the comedic aspect that Grimshaw brings. I would like to make my radio show comedic, with good music and interactive games. It can be listen to on DAB Radio, Digital TV, 97-99 FM, Online and Mobile.
I also like the music featured on Capital and Heart. I definitely want it to be targeted at younger audience but also be enjoyable for adults or anyone to listen to.
celebrities would also be a popular feature to my show. they will perform and play games or quizzes that their fans would be interested in.

Generic Research: Case Study: KISS FM

Kiss FM Radio Show calls itself the 'Beat of the UK'. It is owned by Bauer Radio Limited and is a part of Planet Radio. It has a target audience similar to Capital's, a young teenage audience and it focuses mostly on popular, party music. It schedule on Friday evenings consists of 'Friday Night Kiss with Billy Da Kid,' from 7pm till 10pm. This KISS FM website states that "Billy Da Kid takes care of the Weekend party!"

"Billy Da Kid’s sound is known for being credible and energetic whether it be a live set, or a mix for his weekly radio show. Billy has retained his roots by combining some of the freshest electronic music with a touch of his earlier reggae influences."

I listened to a segment of the KISS show and was not surprised in that music is at the forefront of their purpose. The show focuses on the mixing of music rather than topical discussions that provide news segments. this could be subject to the time and what the audience would want to listen to at this time. KISS FM have decided that, at this particular time, the music is essential for the enjoyment of the target audience. However, because I am producing for BBC Radio 1, who has a consistent remit across its channel to 'educate, entertain and inform,' I want to ensure my segment has some educational value whilst till focusing predominately on the music genre and popular artists.

I recognised the low frequency of stingers and jingles and this has shown me that I want to do the opposite and have a really intense brand identity that repeats the jingles where necessary.

I think KISS FM is a good example of a radio show that suits is target audience but it is less preferred compared to BBC Radio 1 and Capital FM, so I would rather focus on more successful channels like those, in order to fulfil my target audiences needs.

Generic Research: Case Study: Capital FM

Capital FM : 'The UK's No1 Hit Music Station'.
Capital FM is very popular among young people, focusing their playlists on pop, chart music. I wanted to research into key conventions of a typical Capital FM show on Friday evenings so I could get a strong idea of what my target audience enjoys.
Their schedule on Fridays at 7pm-10pm is hosted by Marvin Humes. He was apart of the popular boyband, JLS, and is very iconic within this target audience. The Capital FM website states that this segment is "the official start to the weekend! Marvin has the biggest club anthems and ultimate throwback tunes to take your house party to another level!" This segment includes the house music genre which is very popular among my target audience and the sort of music I wish for my radio show to have.
I listened to part of his segment and there was avid use of the Capital FM stingers and jingles between songs, which is a key feature that I also want to reiterate frequently. There was less topical discussions to what I expected, and instead, lots of songs being played with small introductions. This is quintessential to the scheduling time I believe, where the audience would prefer to listen to lots of music, rather than interesting chats, so I need to incorporate a small amount of phatic talk in my show to keep the audience interested. However, the introduction was a long as I expected with an upbeat, fast paced introduction and general starting chatter.
From researching into another radio show that is popular within the younger target audience, I understand that I need to produce a quick, upbeat and fun segment that is well enjoyed by all. Focusing mostly on well-known pop artists, I can aim for a broad audience. I need to include lots of my stingers and jingle to ensure a brand identity and ones that can act as a discourse marker, to show a shift in the show. This is important to separate my smaller segments and keep the show flowing quickly yet smoothly.

Generic Research: Case Study: BBC

I listened to BBC Radio 1 at 7.30am on the 24th April 2018. I transcribed all the relevant parts of the show for half an hour. Because of the time i was watching, it was the Radio 1 Breakfast Show which is targeted towards 15-24 year olds and it was hosted by Nick Grimshaw until Greg James took over in August. I wanted to see how often jingles and stings were used as well as the pace of the show and the different kinds of topics they spoke about. I then referred each point to the remit to see how much of the content is affected by it. Even though this is at a different time slot to what my brief states, this time has a similar target audience so i can still understand the appropriate topics, pace and language. 

Generic Research: British Broadcasting Corporation

Radio seeks to entertain, educate, inform, persuade and generate income. 

The Radio 1 show is produced by the British Broadcasting Corporation (BBC). The BBC has 10 radio stations covering the whole of the UK and each station has a different remit, content, style and target audience. The BBC Radio 1's service license states that their remit is to inform, educate and entertain. 

• BBC radio 1 is produced from its own studios at the Broadcasting House in London. It is broadcast on FM, DAB, Freeview, Freest, Virgin, Sky or online via BBC Radio Player.
• Radio is funded by the Television license fee and in 2016/17, Radio 1 had a budget of £34.7 million. it is a public service broadcaster, producing programmes for the benefit of the public, funded by the public, not owned by the state and not driven by commercial interests. 
• The BBC encourage the take-up of DAB and other technologies by making high quality content available on digital platforms and the broadcast output is complimented by Radio 1's online presence, with interactive features to encourage the audience to engage with he output and share their views with both the station and other listeners. the show uses digital media for production, distribution and promotion. their social media accounts aid interactive relationship with their audience.
• According to broadcasting regulator Ofcom, people aged between 15-24 years old listened to just over 14 hours of radio per week last year, which is 7 hours less than the average adult and 15% less than they did a decade earlier. 

The programme often has the audience on the phone, choosing tracks and uses the 'mates round the table' collective presentation style and mode of address that makes the audience feel as if they are part of that group of friend, talking as if they are around a table. 

Social media is obviously very important for interaction. 

• The Radio 1 website is the main point of interaction of the Radio 1 audience and it should echo the style and content of the broadcast output. 
• The Radio 1 youtube channel should be used to showcase the best of the show to increase audience. 
• Twitter is used to promote issues of personal, social, financial, health or educational importance for Radio 1 audience. 
• The Facebook page is used to promote and interact with audience on matters of public value and social action campaigns. 
• The channel on BBC iPlayer should be used to showcase the best of the radio station and increase audience.

Ben Cooper is the controller of radio 1 and he believes that it is his job "at radio 1 to reinvent the way young people listen o the radio, to disrupt traditional thinking and to look for new ways in which to grow audiences."

Audience research: Focus group

In order to successfully research my audience's preferences and views, I have set up a focus group including primary and secondary audiences who fit into my targetted demographic. Further into my research, i will need some audience input so i can ask my focus group to find out specific preferences about radio to ensure my opening sequence fits my brief.

Focus group from https://www.slideshare.net/AVASTEED1" target="_blank">AVASTEED1

Audience research: 16-25 AB

Audience research from avasteed

Planning: Brief and Pitch

I have chosen the second brief. RADIO AND ONLINE
This brief describes that i work for an independent media production company and i have been given the task to produce a three-minute opening sequence for a pilot for a new music magazine show for BBC Radio 1, and the working website for the pilot show. This particular brief requires a statement of intent, opening sequence, two web pages, a cross media production target audience and that the content is suitable for BBC Radio in the early evening.
I have a very strong interest in radio and I regularly tune into various radio stations such as Capital FM, Radio 1 Breakfast Show and KISS. I love radio for the simple idea that it is so easy to tune into and there is always so much variety across channels at all times to listen to preferred music. As well as very music based channels like the ones i have mentioned previously, i love tuning into more educational channels such as radio 3 which targets an older audience, contributing a more intellectual based topic choice. Radio 1 however brings important news into discussion whilst making it suitable for its target audience of 15-29 year olds and often relates topical news to the audience and what the audience are interested in.
The BBC have multiple different radio channels all with different remits to target different audiences but each channel still provides a plurality of different topics and music genres to really include everyone. This is how the BBC depict each of their main radio channels:

I am really excited that the brief is for radio 1 because my initial ideas would definitely fit into this channel and it is one of my favourites. i think i will be able to stick with the target audience because i am a young person, who the target audience is. i would definitely like to take a more intellectual spin on my opening sequence but in the way that radio 1 does so well. My first step is to listen to a few previous radio 1 samples around 7.00pm as well as a few similar channels to ensure that my ideas will suit the brief.