Kiss FM Radio Show calls itself the 'Beat of the UK'. It is owned by Bauer Radio Limited and is a part of Planet Radio. It has a target audience similar to Capital's, a young teenage audience and it focuses mostly on popular, party music. It schedule on Friday evenings consists of 'Friday Night Kiss with Billy Da Kid,' from 7pm till 10pm. This KISS FM website states that "Billy Da Kid takes care of the Weekend party!"
"Billy Da Kid’s sound is known for being credible and energetic whether it be a live set, or a mix for his weekly radio show. Billy has retained his roots by combining some of the freshest electronic music with a touch of his earlier reggae influences."
I listened to a segment of the KISS show and was not surprised in that music is at the forefront of their purpose. The show focuses on the mixing of music rather than topical discussions that provide news segments. this could be subject to the time and what the audience would want to listen to at this time. KISS FM have decided that, at this particular time, the music is essential for the enjoyment of the target audience. However, because I am producing for BBC Radio 1, who has a consistent remit across its channel to 'educate, entertain and inform,' I want to ensure my segment has some educational value whilst till focusing predominately on the music genre and popular artists.
I recognised the low frequency of stingers and jingles and this has shown me that I want to do the opposite and have a really intense brand identity that repeats the jingles where necessary.
I think KISS FM is a good example of a radio show that suits is target audience but it is less preferred compared to BBC Radio 1 and Capital FM, so I would rather focus on more successful channels like those, in order to fulfil my target audiences needs.
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