This brief describes that i work for an independent media production company and i have been given the task to produce a three-minute opening sequence for a pilot for a new music magazine show for BBC Radio 1, and the working website for the pilot show. This particular brief requires a statement of intent, opening sequence, two web pages, a cross media production target audience and that the content is suitable for BBC Radio in the early evening.I have a very strong interest in radio and I regularly tune into various radio stations such as Capital FM, Radio 1 Breakfast Show and KISS. I love radio for the simple idea that it is so easy to tune into and there is always so much variety across channels at all times to listen to preferred music. As well as very music based channels like the ones i have mentioned previously, i love tuning into more educational channels such as radio 3 which targets an older audience, contributing a more intellectual based topic choice. Radio 1 however brings important news into discussion whilst making it suitable for its target audience of 15-29 year olds and often relates topical news to the audience and what the audience are interested in.
The BBC have multiple different radio channels all with different remits to target different audiences but each channel still provides a plurality of different topics and music genres to really include everyone. This is how the BBC depict each of their main radio channels:
I am really excited that the brief is for radio 1 because my initial ideas would definitely fit into this channel and it is one of my favourites. i think i will be able to stick with the target audience because i am a young person, who the target audience is. i would definitely like to take a more intellectual spin on my opening sequence but in the way that radio 1 does so well. My first step is to listen to a few previous radio 1 samples around 7.00pm as well as a few similar channels to ensure that my ideas will suit the brief.
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