Wednesday, 26 September 2018

Generic Research: British Broadcasting Corporation

Radio seeks to entertain, educate, inform, persuade and generate income. 
The Radio 1 show is produced by the British Broadcasting Corporation (BBC). The BBC has 10 radio stations covering the whole of the UK and each station has a different remit, content, style and target audience. The BBC Radio 1's service license states that their remit is to inform, educate and entertain
  • BBC radio 1 is produced from its own studios at the Broadcasting House in London. It is broadcast on FM, DAB, Freeview, Freest, Virgin, Sky or online via BBC Radio Player.
  • Radio is funded by the Television license fee and in 2016/17, Radio 1 had a budget of £34.7 million. it is a public service broadcaster, producing programmes for the benefit of the public, funded by the public, not owned by the state and not driven by commercial interests. 
  • The BBC encourage the take-up of DAB and other technologies by making high quality content available on digital platforms and the broadcast output is complimented by Radio 1's online presence, with interactive features to encourage the audience to engage with he output and share their views with both the station and other listeners. the show uses digital media for production, distribution and promotion. their social media accounts aid interactive relationship with their audience.
  • According to broadcasting regulator Ofcom, people aged between 15-24 years old listened to just over 14 hours of radio per week last year, which is 7 hours less than the average adult and 15% less than they did a decade earlier. 
The programme often has the audience on the phone, choosing tracks and uses the 'mates round the table' collective presentation style and mode of address that makes the audience feel as if they are part of that group of friend, talking as if they are around a table. 
Social media is obviously very important for interaction. 
  • The Radio 1 website is the main point of interaction of the Radio 1 audience and it should echo the style and content of the broadcast output. 
  • The Radio 1 youtube channel should be used to showcase the best of the show to increase audience. 
  • Twitter is used to promote issues of personal, social, financial, health or educational importance for Radio 1 audience. 
  • The Facebook page is used to promote and interact with audience on matters of public value and social action campaigns. 
  • The channel on BBC iPlayer should be used to showcase the best of the radio station and increase audience.
Ben Cooper is the controller of radio 1 and he believes that it is his job "at radio 1 to reinvent the way young people listen o the radio, to disrupt traditional thinking and to look for new ways in which to grow audiences."

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